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Case Studies

Each design project has its own unique set of functional, creative and economic requirements. O’Connor Design Works excels in integrating these often conflicting elements to craft solutions that achieve important business goals. The following case studies illustrate our capabilities:

Northwestern Dental Center

Challenge

This dental office long associated with a large Chicago hospital converted to private practice. The new organization required a distinctive identity program and promotional material to attract new patients and to convince current patients that the change would benefit them.

Solution

Pocket folder

O’Connor Design Works created a logo that was used in the design of a pocketed folder. The folder was displayed on the office counter and was mailed to solicit new clientele and to announce the conversion to existing patients. We suggested that the folder describe the new practice and its benefits and accommodate inserts profiling the individual doctors and support staff members. Selecting the copywriter, photographer and printer, we were able to coordinate the entire project from initial sketches to printed, assembled and delivered material.

Result

The practice presented itself as caring, vital and forward-looking, retaining most of its existing clients and securing many new ones.

Wallace Direct Mail Promotion

Challenge

This major label-printing firm added security encoding to its labels and wanted to introduce the enhancement and to generate leads and sales from current and prospective customers.

Solution

Mailing campaign materials

O’Connor Design Works cooperated with the company’s marketing staff on developing the theme and visuals for a three-part mailing campaign directed to corporate buyers. The first piece used a sound card to simulate an old-fashioned shop bell, inviting recipients to read material explaining the security coding. The second piece stressed the firm’s history of customer service and innovation. The final segment was a multi-dimensional pop-up box that prompted buyers to visit the firm’s Web site for a prize drawing.

Result

The mailing program was successful in creating awareness of the security coding and created leads that generated significant sales. The Web-based drawing helped to update the firm’s contact list.

BAI Graduate School of Banking

Challenge

This national banking association began offering an Executive Education Graduate program at several universities. While following the overall association program, each university had its own set of distinct course descriptions and general information. It was necessary to produce promotional material tying the association’s long professional experience to the reputation of the participating universities.

Solution

Series of 4 brochures

O’Connor Design Works created a series of four similarly formatted brochures. Each brochure is a different color and contains photos and text describing one of the participating universities. The brochures link the universities to the association’s program while stressing their own identities and presenting information useful to prospective students.

Result

The individual brochures allowed the client association to target individuals interested in specific curricula. The four brochures were sent to individuals or firms as a comprehensive packet covering all of the graduate program’s offerings.

More information about our clients

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